cognitive labor

Societal Norms Reinforcing Unequal Load Distribution 

Mental load doesn’t develop in a vacuum — it’s shaped by the society we live in. From media messages to cultural traditions, the world around us constantly reinforces the idea that women should be the primary caretakers and organizers of home life. These societal norms are powerful forces, silently dictating expectations and shaping behavior. The

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The Role of Planning in Mental Load

Planning is the foundation of the mental load. It’s the quiet, persistent background work that ensures a household runs  smoothly and that everyone’s needs are met — often before they even  arise. It may look like she’s just “thinking ahead,” but in reality, it’s a highly active, continuous form of labor that rarely stops. What She’s Planning

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